GLBT
Levi's, Progressive lead pack at GLAAD awards honoring pro-gay advertisingBy Eleftheria Parpis Levi's, Progressive Insurance, American Airlines and Wells Fargo were among those honored with this year's GLAAD Media Awards in Advertising, recognizing outstanding images of the lesbian, gay, bisexual and transgender community in ad campaigns. |
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September 30, 2010 | Comments (115) |
Digital
Facebook's Sheryl Sandberg on the small, daily touches that pay off the big ad campaignsBy Eleftheria Parpis If there's one piece of advice that Facebook COO Sheryl Sandberg would give marketers, it's to "let customers become part of the process." Interviewed by the Huffington Post's Arianna Huffington at an Advertising Week event called "Social Media (For Adults)," Sandberg said the Web is becoming all about personalization, and in the next several years, a Web site that isn't customized to the individual will look as antiquated as a site from 15 years ago looks now. |
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September 30, 2010 | Comments (119) |
You've Come a Long Way
Is the glass ceiling a thing of the past?By Elaine Wong The glass ceiling is no longer a problem for most women. Or so a panel of leading female media and marketing executives say. That was the general sentiment at "Beyond The Glass Ceiling," an Advertising Week event devoted to the topic. The high-powered panel featured moderator Lori Senecal, president and CEO of ad agency Kirshenbaum Bond Senecal + Partners; Kenetta Bailey, svp of marketing at WE tv; Robin Domeniconi, svp and chief brand officer of Elle; Jodi Kahn, evp at iVillage Network; and Susan Malfa, svp of ad sales at Bravo & Oxygen media networks. |
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September 30, 2010 | Comments (112) |
The Critic
VIDEO: Barbara Lippert on the real millennialsMillennials are a big topic this Advertising Week. In this video, Adweek critic Barbara Lippert talks about some misconceptions of the demographic when it comes to the big themes of love, sex, rebellion and television—and what on earth they see in Mike "The Situation" Sorrentino. Video after the jump. |
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September 30, 2010 | Comments (183) |
Digital
Why Twitter is not a huge fan of bannersBy Brian Morrissey For all the talk of making display ads bigger and flashier, Twitter plans to go in the opposite direction. The short-message service doesn't see standard display ads, or any rich media not initiated by users, in its future, COO Dick Costolo said in an interview with Adweek. |
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September 30, 2010 | Comments (104) |
The Critic
VIDEO: Nancy Hill on an industry rejuvenatedAdweek's Barbara Lippert caught up with Nancy Hill, CEO of the 4A's and president of Advertising Week, for this video interview, in which Hill talks about this year's strong turnout and positive vibe, and the feeling of an industry renewed—where collaboration is embraced and there's no limit to where you can take an idea. Video after the jump. |
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September 30, 2010 | Comments (62) |
Digital
Publishers dredge cesspool of Web advertisingBy Mike Chapman What are publishers to do about online advertising? |
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September 30, 2010 | Comments (90) |







