Micro/macro
Big brands mix local, global approachesBy Elaine Wong In today's increasingly digital age, big brands must learn to market both globally and locally. That was the key take-away from Friday's "Managing Global Brands in the 21st Century" panel. |
|
September 25, 2009 | Comments (0) |
Celebs
Wyclef unveils charity push, branding dealsBy Evan Jones and Kelsey Payne Wyclef Jean unveiled a new charitable partnership with clothing and footwear company Timberland during a Thursday Advertising Week Q&A session conducted by Billboard editorial director Bill Werde at the Times Center in New York. |
|
September 25, 2009 | Comments (0) |
You've Come a Long Way
'Mad Women' talk about industry's evolutionBy Elaine Wong Mad Men, the hit AMC drama, shows advertising during its supposedly golden age of rampant alcohol abuse and sexism. The female panelists at Thursday's "Mad Women" event, part of Advertising Week, endeavored to show how far the industry has come since then. |
|
September 24, 2009 | Comments (0) |
Television
Tim Kring on 'Heroes' brands and platformsBy Eleftheria Parpis We all know that necessity breeds invention, and it's no different for the creators of prime-time programming. Tim Kring, creator of NBC's Heroes, said at an Advertising Week event on branded entertainment that he was looking at the way TV audiences were migrating to other media when he decided to tell the Heroes story across multiple platforms. "It evolved out of necessity," he said. "It came out of a simple philosophy of trying to figure out how to fish where the fish are." |
|
September 24, 2009 | Comments (0) |
The Big Ad Gig
Alex Bogusky on the wonders of saliva-free CPRBy Eleftheria Parpis
Eight finalists competing for four 30-day agency internships had four minutes each to present ideas to a panel of judges in an American Idol-styled competition called "The Big Ad Gig" on Thursday, part of Advertising Week. The brief was to create a campaign for the American Heart Association promoting "Hands-Only CPR," an initiative designed to get bystanders involved in medical emergencies without requiring them to perform mouth-to-mouth resuscitation. (Hands-Only CPR involves calling 911 and pushing hard and fast in the center of a victim's chest.) |
|
September 24, 2009 | Comments (4) |
Digital
Facebook's Mike Murphy on friending brandsBy Brian Morrissey Facebook vp, global media sales Mike Murphy has a simple pitch to brands: Ads on Facebook have a "significantly higher" engagement rate than ads elsewhere on the Internet. The Facebook advertising chief chatted about what the booming social network has learned when it comes to advertising on the site. The No. 1 thing: Its decision to limit ads and have them mimic the user experience has worked out well, considering the site recently said it passed 300 million users and is cash flow positive. "We want to make Facebook as fun for brands as it is for users," he said. |
|
September 24, 2009 | Comments (5) |
Battle of the Ad Bands
More F*ing Cowbell brings down the house
The McCann Erickson band More F*ing Cowbell repeated as winners of the Battle of the Ad Bands this year. Here they are performing Van Halen's "Jump." |
|
September 24, 2009 | Comments (0) |


