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Booze 'n' cruise in style, courtesy of Barker/DZPBy Tim Nudd SoHo ad agency Barker/DZP is buttering up Advertising Week attendees by offering free rides around town in its courtesy van, which is hanging around events through Thursday evening. For those not already sufficiently liquored up, the van is stocked with loads of Conjure Cognac, a new signature brand from rapper/actor Chris "Ludacris" Bridges and distiller Birkedal Hartmann (and, not coincidentally, a Barker/DZP client). Keep track of the van over on Twitter. |
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September 22, 2009 in Transportation | Permalink |
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Brilliant promotion...let's tie youth, drinking, popular music and transportation all together. How positively predictable and exploitative without a shred of real creativity or responsibility for alcohol-related harm.
Posted by: Michael Scippa | Sep 24, 2009 6:51:43 PM
