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Colle+McVoy fuses Twitter, augmented reality
Twitter and augmented reality are both pretty hot topics, though separate ones, in marketing these days. Now, Minneapolis agency Colle+McVoy is hoping for a little peanut-butter-and-chocolate action by combining them for Advertising Week. An ad in the Advertising Week guide directs readers to ColleMcVoy.com/big. By holding the ad up to your webcam, you can conjure two cityscapes: With the page right-side up, you see Minneapolis; turning it upside down reveals New York. In each case, you can see Tweets floating around the skyline. The Minneapolis page collects Tweets about Colle+McVoy itself. The NYC page gathers Tweets about Advertising Week. Like a lot of augmented-reality marketing (and Twitter marketing, for that matter), this effort doesn't bring a whole lot of value. In a way, it feels almost like a sarcastic commentary on the herd mentality in advertising. We're still waiting on that big augmented-reality campaign that steps beyond the novelty phase. |
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I like it. Flipping the page for different messaging is really fun. This combination of A.R. and twitter is another good example of the fun that can be had with modern technologies in advertising. This may not be that big campaign that steps beyond novelty but if you follow the history it is definatly getting better. Take a look at http://www.livingsasquatch.com/ and http://bestbuyin3d.com/080809-Toshiba-Laptop/ to see more of this type of advertising.
Posted by: Pete (PJBFCP) | Sep 21, 2009 12:48:27 PM
Who else is looking forward to advertising week. I know I am, it is such a big week for business. I'm listening to everything on my iphone This site www.advertisingweek.com/wadv.php has all the latest info on what’s going on live.
Posted by: Sarah Parker | Sep 21, 2009 12:55:30 PM
