Real-Time Advertising Week: Levi's, Progressive lead pack at GLAAD awards honoring pro-gay advertising

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Levi's, Progressive lead pack at GLAAD awards honoring pro-gay advertising

By Eleftheria Parpis

Levi's, Progressive Insurance, American Airlines and Wells Fargo were among those honored with this year's GLAAD Media Awards in Advertising, recognizing outstanding images of the lesbian, gay, bisexual and transgender community in ad campaigns.
Levi's won the outstanding-TV award for a Gay History Month campaign by agency Logo. American Airlines received the corporate-responsibility award for its longstanding public commitment to the LGBT community.
Outstanding print targeted to the mainstream market went to K-Y for its "America's Top Couple" effort from agency J3. Outstanding print targeted to the LGBT market went to Progressive Insurance for "Works in Progress" from Arnold.
Outstanding interactive went to Wells Fargo for sponsoring "The Advocate Money Minute," developed by here! Media, on The Advocate's Web site. Outstanding social marketing campaign went to SAGE (Service and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders) for its "SAGECAP: The Caregiver's Caregiver" ads from Arthur Korant & Partners.
See all the nominees here. See the Progressive and K-Y ads after the jump.

Advertising Age columnist Bob Garfield was also honored with the public visibility award for critiquing homophobic images in his work.
The awards are presented by the Gay & Lesbian Alliance Against Defamation. "While LGBT representation on TV continues to grow, the advertising industry has not yet fully embraced our community," said GLAAD president Jarrett Barrios. "Tonight's nominees and honorees have set new benchmarks in the industry and continue to lead the way in fair, accurate and inclusive LGBT representation in advertising."

September 30, 2010 in GLBT | Permalink

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Levi's, Progressive lead pack at GLAAD awards honoring pro-gay advertising

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