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VIDEO: CP+B's Winston Binch on creativity and digital mediaBy Brian Morrissey The hot topic of Advertising Week is the nature of digital creativity and how agencies can reinvent for digital media. In this video, Winston Binch, a partner at Crispin Porter + Bogusky and veteran of digital shops, talks to Adweek's Brian Morrissey about the nature of technology in the creative process, why CP+B is hiring developers and how agencies need to change their thinking when going from campaigns to platforms. |
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September 28, 2010 in Five Questions | Permalink |
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Thanks for the interview. Great content and perspective on the role of digital in an agency. I especially love the last minute where Winston discusses how they changed the way they thought about creative and solutions for clients.
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In this video, Winston Binch, a partner at Crispin Porter + Bogusky and veteran of digital shops, talks to Adweek's Brian Morrissey about the nature of technology in the creative process, why CP+B is hiring developers and how agencies need to change their thinking when going from campaigns to platforms.
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