Euro, WongDoody top Radio Mercury contest; BBDO, BBH, Mono, Martin Agency win O'Tooles

By Jennifer Comiteau

There's a first time for everything. At the 2010 Radio Mercury Awards on Monday afternoon, there was a tie for the first time since the awards were established in 1992. The winners were announced at the Nasdaq MarketSite in New York, and in an unexpected turn, the judges decided to split the grand prize (worth $100,000) between two spots: Euro RSCG New York's "Cinco" spot for Heineken's Dos Equis and WongDoody's "Dear Me" spot for the Washington State Department of Health.
  "We realized that this could be a bit controversial when it came to splitting the prize," said Mike Hughes, president and co-chief creative officer of The Martin Agency and co-chief judge. "However, these two campaigns were by far the best work that we heard throughout the competition, and they deserved to be recognized as such."

  Another first for the awards: One spot was honored in two different categories. Lapiz, a subsidiary of Leo Burnett, won for a Procter & Gamble Bounty ad originally produced in Spanish and then in English. For a complete list of winners, go to RadioMercuryAwards.com.
  Later in the evening, at the Best Buy Theater, the winners of the 2010 4A's O'Toole Awards for Creative Excellence were honored. The event, presented by Yahoo!, capped off the first night of Advertising Week. Top winners included BBDO New York (large agency); BBH (mid-sized agency); and Mono (small agency). The Martin Agency was the top winner in the O'TooleBox category for its work on behalf of "We Choose the Moon" for the JFK Library/AOL.

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Published on September 28, 2010 | Permalink | Comments (8)
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BBH New York wins top Jay Chiat prize

By Steve McClellan

Bartle Bogle Hegarty in New York won the top prize at the American Association of Advertising Agencies' Jay Chiat Awards on Tuesday night for its planning work on behalf of moisturizing product Vaseline Clinical Therapy. The awards, which honor strategic planning efforts, were held at the B.B. King music club as part of the Advertising Week festivities. Ten gold, 14 silver and 13 bronze awards were also doled out.
  Gold winners included BBH in New York (for the Commission on Presidential Debates Online); Collins and Civic Entertainment Group in New York (CNN); Euro RSCG in New York (The Atlantic); Goodby, Silverstein & Partners in San Francisco (Häagen-Dazs); JWT in New York (separate awards for Schick and JetBlue); JWT in Mumbai (The Times of India); MotiveQuest in Evanston, Ill., (Toyota Prius); MRM Worldwide in New York (U.S. Army); and TBWA\Chiat\Day in Los Angeles (Pepsi).

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Published on September 23, 2009 | Permalink | Comments (2)
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BBDO, BBH among five agency O'Toole winners

By Eleftheria Parpis

The American Association of Advertising Agencies' O'Toole Awards for Creative Excellence were held during Advertising Week for the first time. On Monday night, at a ceremony at the Nokia Theatre, five agencies were honored: BBDO New York won for large agency; Bartle Bogle Hegarty for midsize agency; Barrie D'Rozario Murphy for small agency; Ogilvy North America in the national public service category; McKinney for local public service. VCU Brandcenter was also honored in the new category of portfolio school.
  "I love the O'Tooles. They were probably the first national recognition we ever got when we were a finalist back in '91," said Chuck Porter, co-chairman of Crispin Porter + Bogusky and chair of the 4A's Creative Committee.

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Published on September 22, 2009 | Permalink | Comments (1)
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4 New 'Stars of Madison Avenue' are named

By Eleftheria Parpis

The annual Stars of Madison Avenue luncheon honored four advertising clients for their humanitarian efforts this year. The "Good Will Is Good Business" event was held Sept. 21 at the Union League Club in New York, and the prizes were presented by the Advertising Club. The recipients were: Microsoft, Johnson & Johnson, GE and Sears. This marked the third year the Ad Club has honored corporate-driven philanthropic efforts.
  Microsoft was honored for Unlimited Potential, the umbrella for its programs with the United Nations, the Bill & Melinda Gates Foundation and the Boys & Girls Clubs of America, as well as the Clinton Global Initiative, NetHope and Feeding America. "We're going to display [the award] prominently inside the hallways of Microsoft as a reminder that we need to continue to do good work both in the public and private sector," said Yusuf Mehdi (pictured), svp of Microsoft's Online Audience Business Group. "At Microsoft, we started with a vision of a computer in every home, and we believe that technology can be an amazing tool to drive social and economic development."

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Published on September 21, 2009 | Permalink | Comments (2)
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