Wyclef unveils charity push, branding deals

By Evan Jones and Kelsey Payne

Wyclef

Wyclef Jean unveiled a new charitable partnership with clothing and footwear company Timberland during a Thursday Advertising Week Q&A session conducted by Billboard editorial director Bill Werde at the Times Center in New York.
  For every pair of Timberland boots sold, $2 will be donated to Jean's Yele Haiti Foundation, which will help aid reforestation in that country. "I really think that we're going to sell a whole lot of boots and I really think we're going to plant a whole lot of trees in Haiti," Jean said during the afternoon session.
  Jean touched on a number of other topics during the Q&A, including his next planned releases, upcoming deals with other mega-brands and the work he's doing to help Haitian students through his foundation.

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Published on September 25, 2009 | Permalink | Comments (0)
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