VIDEO: Barbara Lippert on the real millennialsMillennials are a big topic this Advertising Week. In this video, Adweek critic Barbara Lippert talks about some misconceptions of the demographic when it comes to the big themes of love, sex, rebellion and television—and what on earth they see in Mike "The Situation" Sorrentino. Video after the jump. |
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Published on September 30, 2010 | Permalink
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VIDEO: Nancy Hill on an industry rejuvenatedAdweek's Barbara Lippert caught up with Nancy Hill, CEO of the 4A's and president of Advertising Week, for this video interview, in which Hill talks about this year's strong turnout and positive vibe, and the feeling of an industry renewed—where collaboration is embraced and there's no limit to where you can take an idea. Video after the jump. |
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Published on September 30, 2010 | Permalink
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VIDEO: AOL's Tim Armstrong on playing to winAdweek critic Barbara Lippert caught up with AOL CEO Tim Armstrong for a chat about Project Devil, the TechCrunch acquisition, the move toward a local-market focus, and how he'll fix AOL's image so your friends don't think you're typing that e-mail from a nursing home. Video after the jump. |
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Published on September 29, 2010 | Permalink
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VIDEO: Barbara Lippert on 'disintermediation'Going straight to the source for unbundled, best-in-class capabilities—it's what clients want. In this video, Barbara Lippert talks about the "D" word, and the difficulty for clients of managing so many agency relationships. Video after the jump. |
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Published on September 29, 2010 | Permalink
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VIDEO: Larry Woodard on advertising's rehabAdweek's critic, Barbara Lippert, spoke to Larry Woodard, president and CEO of Graham Stanley Advertising and a director of Advertising Week, about advertising finally admitting it has some major problems—with diversity, with digital, with clients and compensation—and how to go about solving them. The first steps, he says: Acknowledge the problems, announce that you really want to change, and bring in people from the outside to help effect that change. Video after the jump. |
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Published on September 28, 2010 | Permalink
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VIDEO: Ogilvy executives on 'big dumb agencies'Adweek's Barbara Lippert met up with Ogilvy's Steve Simpson, John Seifert and Lars Bastholm before their event on Tuesday to talk about why being a so-called "big dumb agency" might not be the worst thing in the world. Video after the jump. |
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Published on September 28, 2010 | Permalink
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VIDEO: Q&A with MDC CEO Miles NadalAdweek's critic, Barbara Lippert, will be filing video reports from Advertising Week all week long. On day one, she caught up with MDC Partners CEO Miles Nadal to talk about agency compensation, talent and productivity, and why advertising should go back to the future. Video after the jump. |
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Published on September 27, 2010 | Permalink
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